1-800-flowers

Flower Are A Realtor’s Best Friend   by 1800Flowers

According to those TV home shows on television, staging a home for sale is all about clearing space, but I think Flowers can play an even more important role. When was the last time you went through a house and came away thinking it was the least cluttered house you’d ever visited? Would that really make you want to buy it? But when you go through a home that’s been carefully decorated with bouquets of roses and beautiful arrangements of flowers, that’s something special. Flowers add a touch of life to a room, the colors can be carefully chosen to bring out the best in the decor and the fragrance beats the old trick of having an apple pie baking in the oven.

Having a home professionally staged can cost thousands of dollars and sometimes the net effect is to make the house seem sterile. Sure, it’s clean and uncluttered, but it’s often lacking something. When I encounter a situation like this, the first thing I do is plunk my laptop down on the dining room table (that is if the table hasn’t been carted off to storage) and fire up 1-800flowers.com.

I prefer to order online flowers because I can see from the web site exactly what the arrangements are going to look like against the room’s color scheme. 1800flowers.com gives me peace of mind in knowing that what I get is going to be the highest quality and fresh, so if I’m showing the house multiple times through the week, I’m covered. In many cases, I can even order online flowers to be delivered the same day! The before and after look of any home is amazing once I’ve had a chance to place a few Floral Arrangements in key spots. 1800-flowers.com has elegant arrangements from the Martha Stewart collection, so I can add that special touch to a room without having to even think about it. Flowers can be used to reflect seasons as well, or to add a festive touch to a home and the fragrance helps to naturally mask any unpleasant smells. The possibilities really are endless and considering the cost of an arrangement, they’re a bargain. Sometimes I get lucky and find a buyer after the first open house. Then I get to bring the flowers home, which my wife always appreciates. And when I make a sale, instead of a bottle of wine, my tradition is to send my clients a bouquet of long stemmed red roses.

Remember, realtors: staging a house works for some people, but everyone finds a home full of flowers to be inviting.

William Brill is a longtime realtor who offers his advice to home sellers and industry professionals through various newsletters. From sending roses to new homeowners to dressing up the dullest room with a floral centerpiece, William feels that flowers are an often overlooked tool in any realtor’s repertoire. William buys all of his Online Flowers to ensure he gets exactly what he wants at a reasonable price. For more of William’s ideas about flowers, call 1-800-flowers, or write One Old Country Road, Suite 500, Carle place, NY 11514.

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